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There are various components to email marketing that range from process to design all the way to the code itself. During my time at Sundance, I helped in nearly every phase. I came up with diverse designs that worked within their brand guidelines to reach their varied goals. I came up with a process that held people accountable to strict deadlines, and a form system to help the different programs better understand their audiences. On top of that, I wrote all the code to ensure that they would be mobile responsive and work across the numerous mailing systems.
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Digital InvitationsSundance Institute puts on over 80 different events for their Park City Film Festival. Each of these events needs their very own email and webpage to spread awareness and to capture attendees RSVPs. I was in charge of designing the 2018 invitations and constructing all the webpages for 2017.
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Digital AssetsWhen a company has such a large scope of work you inevitably get tagged into other projects. During their 2017 NEXT FEST festival I was tagged in to design their screenwashes and credentials. I have also contributed different GIF's that have been displayed on their social media accounts, as well as used to help sell merchandise.
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